Experience Designer

Human experiences,
designed for the real world
and built to last at scale.

Two decades across the United States, Greater China, and Japan — always starting from the person, always designing for what they actually feel, need, and remember. From flagship retail for Nike to immersive craft journeys in rural Japan.

iF Design Award Good Design Award RISD · MIA (Hons) EN · 中文 · 日本語
01 — Cultural Travel Experience

Urushi & Kintsugi — a craft journey, made repeatable

"The start-to-finish organisation of the agenda was amazing — going to the urushi forest, learning about the harvest, then using the urushi for repair, then seeing the finished works. It felt really well-rounded. I didn't expect to feel invited to learn more rather than just being a foreign tourist."
Scarlett V., Programme Participant — USA, 2024
Project 01

Taketombo Cultural Travel Experience

Founder & Lead Experience Designer · Taketombo · 2018–present
Challenge
How do you design a once-in-a-lifetime cultural experience — one that draws a precisely defined traveler, satisfies needs they may not yet have words for, and stays excellent as it scales across different makers and places?
Human lens
Began with laser-sharp user profiling — defining the unique traveler seeking depth over surface, and mapping what they genuinely need from a cultural encounter. From that foundation, crafted an experience arc that is holistic and unrepeatable in the best sense: from the origin of the material in the urushi forest, through the hands-on repair, to the finished work — each stage meaningful, each transition designed.
Outcome
A distinctive programme that attracts and deeply satisfies an international audience of discerning travelers. Japan Travel Award 2026 finalist.
Japan Travel Award 2026 — Finalist
02 — Retail & Brand Experience

Spatial and experiential design at scale

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Project 02

Nike — Retail Experience at Scale

Retail Brand Design Director · Nike Greater China & Japan · 2012–2017
Challenge
Express Nike's brand through premium, emotionally resonant retail moments — and make them consistent across an entire region.
Human lens
Deep-dived into user experience and product storytelling at every touchpoint — how a customer moves through the space, what they notice, what they feel. Designed flagship experiences and built a design Center of Excellence with rollout standards enabling the regional team to deliver consistently.
Outcome
Repeatable brand-experience quality across Greater China and Japan store rollouts, at flagship scale.
Project 03

Club Nokia — Interactive Brand Experience

Senior Designer · Eight Inc. · New York · 2009
Context
2009: pre-high-speed wifi era. US privacy regulation restricted push messaging and streaming. Fire codes limited architectural interventions in lobby environments. The assignment: create an engaging interactive experience to showcase Nokia's product and make visitors feel part of the legacy of the concert venue itself.
Human lens
Resolved all fire code constraints through the design. Studied the user journey in the lobby environment. Designed a cutting-edge experiential media experience weaving real audience presence into the space — making each visitor a living part of the venue's timeline. Concept through implementation.
Recognition
Communication Arts Annual · Webby Awards Official Honoree · Digital Out-of-Home Award.
04 — Commissioned Concept

Hendricks Gin — Airport Bar Experience

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Commissioned Concept
Project 04

Hendricks Gin — Airport Bar Experience

Lead Experience Designer · Commissioned Concept · 2009
Challenge
Design a unique airport bar experience that speaks to the full depth and eccentricity of the Hendricks Gin brand — for a traveler with time, curiosity, and a particular sensibility.
Human lens
Began with deep brand immersion — understanding Hendricks' Victorian curiosity-cabinet world, its botanicals, its wit. Studied the airport user journey: the mindset of the traveler between departure and destination, the pace, the desire for a moment of genuine escape. Translated both into a spatial and sensory concept — an experience that feels like entering the brand's world.
Process
Scroll through the full concept deck — brand study, user psychographics, inspiration, spatial schematics, design development. Use arrow keys or click to navigate.
About

A path that converges — fine art, brand and design leadership, and building a cultural venture — arriving at one place: designing real human experiences.

I design real-world, human experiences — the kind that happen in a place, with people, and stay with you. My work spans flagship retail for Nike and P&G across Greater China and Japan, and Taketombo, a venture I founded to bring Japanese craft to international travelers.

I move fluently across cultures and languages — native English and Chinese, two decades between the US and Asia — and across both sides of design practice: leading it inside global companies, and building something from scratch.

My belief: as design goes AI-native, craftsmanship and human judgment add value to the work. Like kintsugi, the value is in the join — where time, thoughtfulness, and material techniques come together.

Contact

Design for Real.

I design real human experiences — the kind that happen in a place, with people, and stay with you.

mikkitam@mac.com